You see Mobile Keywords all over TV and hear them on the radio all the time. You see them advertised in magazines, newspapers, websites, and billboards.
People text a Mobile Keyword to a Short Code number to join a mobile distribution list and then an automated response is texted back with a customized welcome offer. Later, you can send them important text alerts, news, and promotions resulting in huge and immediate response rates that you can't experience with email marketing alone.
