Text message marketing lets real estate professionals communicate directly with people who are in the market to buy a new home. By letting homebuyers conveniently access property information, or alerting them of new homes on the market, mobile marketing can help you realize the benefits of being able to talk one-on-one with homebuyers who’ve opted-in to receive your messages.
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If you’re a Realtor, reduce the amount of time you have to spend making property information available and free up more time for customer interaction by letting the power of a mobile marketing campaign work for you. Communicate on a more personal level than ever before with more homebuyers actively looking in your area. How? By building a database of cell phone numbers that belong to people who ask you to stay in touch.
• on your website
• on your business cards
• on your Facebook page
• through your Twitter account
• in an email blast
• in existing print and online ads
These low-cost – even no-cost – ways to promote your text message campaign will build a database of homebuyers in your area. They enter your database by texting your keyword to our designated shared short code.
So, how can you entice them to text? Here are some effective ideas.
Your “For Sale” sign messaging might read like this:
“Text ‘(your keyword)’ to 12345 and see details of this property right on your cell phone.”
Your business card promotion might read like this:
“Text ‘(your keyword)’ to 12345 and receive updated property listings right when a new home hits the market.”
Your promotions might read like this:
“Enter the (Your Agency Name) Cut-The-Closing-Costs Bonanza. Text ‘(your keyword)’ to 12345 to enter.”