Real Estate Text Messaging: Your New Home for Reaching Buyers

Text message marketing lets real estate professionals communicate directly with people who are in the market to buy a new home. By letting homebuyers conveniently access property information, or alerting them of new homes on the market, mobile marketing can help you realize the benefits of being able to talk one-on-one with homebuyers who’ve opted-in to receive your messages.

Text the word OPENHOUSE to 96362

to see a live demo!

If you’re a Realtor, reduce the amount of time you have to spend making property information available and free up more time for customer interaction by letting the power of a mobile marketing campaign work for you. Communicate on a more personal level than ever before with more homebuyers actively looking in your area. How? By building a database of cell phone numbers that belong to people who ask you to stay in touch.

Build your database by promoting your text message campaign:

• on your website

• on your business cards

• on your “For Sale” signage

• on your Facebook page

• through your Twitter account

• in an email blast

• in existing print and online ads

These low-cost – even no-cost – ways to promote your text message campaign will build a database of homebuyers in your area. They enter your database by texting your keyword to our designated shared short code.

So, how can you entice them to text? Here are some effective ideas.

Offer on-site property details

Your “For Sale” sign messaging might read like this:

“Text ‘(your keyword)’ to 12345 and see details of this property right on your cell phone.”

Offer weekly property updates

Your business card promotion might read like this:

“Text ‘(your keyword)’ to 12345 and  receive updated property listings right when a new home hits the market.”

Offer a prize giveaway

Your promotions might read like this:

“Enter the (Your Agency Name) Cut-The-Closing-Costs Bonanza. Text ‘(your keyword)’ to 12345 to enter.”