Let the Power of Mobile Serve up More Customers

Text message marketing lets restaurants owners and managers communicate directly with people who enjoy dining away from home. Whether catching the lunch crowd or targeting diners planning a night on the town, mobile marketing is helping restaurant owners realize the benefits of being able to talk one-on-one with consumers who’ve opted-in to receive their messages.

If you’re a restaurant owner or manager, increase the size of your dinner crowd, ramp your lunch rush, or boost carry-out and delivery sales by letting the power of a mobile marketing campaign work for you. Communicate on a more personal level than ever before with more people in your area. How? By building a database of cell phone numbers that belong to consumers who ask you to stay in touch.

Build your database by promoting your text message campaign:

• on your website

• at your cash register

• on your store receipts

• on dining room table cards

• on your Facebook page

• through your Twitter account

• in an email blast

• in existing print and online ads

These low-cost – even no-cost – ways to promote your text message campaign will build a database of diners in your area. They enter your database by texting your keyword to our designated shared short code.

So, how can you entice them to text? Here are some effective ideas.

Form a mobile club

Your promotions might read like this:

“Join the (Restaurant Name) Mobile Club to receive daily and weekly specials via text message. Text ‘(your keyword)’ to 12345 to join.”

Offer a starter special

Your table card promotions might read like this:

“Text ‘(your keyword)’ to 12345 and get a FREE appetizer with your meal today.”

Offer a prize giveaway