Why Golf Courses Should Consider Mobile Marketing
The benefits that golf course owners and managers realize after running an effective mobile marketing campaign are many. Filling tee times after late cancellations, increasing sales in the pro shop, and catching players at just the right time with a special offer to hit a bucket of balls at the driving range are just a few of the ways course owners are using mobile marketing. But the effectiveness of each of those examples rests solely on a promise that no other advertising outlet can offer: that most, if not all, of the people you’ll reach are golfers.
Provided you conduct a smart marketing campaign when collecting cell phone numbers for your database – which a quality, reputable mobile marketing company will ensure you do – only people who play the game will be receiving your special offers, notices and golf course promotions. That fact alone makes your odds of benefiting from the text message ads more likely than were you to place an ad in the local newspaper or run a banner ad campaign online. Neither of those outlets can assure that your ad will be seen and read by people who even own a set of clubs.
Golf course owners are seeing the benefits of text message marketing in so many ways, increasing traffic on the course, in the pro shop, on the driving range, and even in the clubhouse. Once your database of cell phone numbers is built (although you will always keep adding to it), you have the luxury of getting creative with your messaging, knowing that your offers will be read by people not only in your demographic, but by people who’ve likely been to your facility. Offers can range from “Get half off your first drink at the 19th hole after your next round,” to “Late cancellation: we’ve got an open tee time at 12:30 this afternoon. Call now and save $5 on your round.” There’s no end to the golf course promotions you can dream up.
Text message marketing may not be right for every business type, but for others, it’s the perfect way to connect with clients on a level far more personal than traditional advertising. Golf course owners and managers enjoy that luxury, provided they take the time to learn how to make use of this valuable new advertising tool.
No related posts.
with the fast pace of life now, finding the time to break away from work is such a task. But with this I could see how I’d be more likely to make time for my forgotten passion. I’d say this is a must for any business relying on reservations and customer contact. Life is becoming a lot simpler in some ways thanks to Mobile Marketing.
Simpler? How in the world does more text messages you feel compelled to look at make your life simpler?
I think it would be an interesting idea to implement some way for golfers to “check-in” to the database so they may receive text messages with really good deals while they are currently on the golf course. That way, golfers aren’t being plagued by excessive text messages from a golf resort while they are away; but the messages could be very relevant to their current interests. What would you say? I am not sure if this would even be legal, as it would seem that the company is essentially being a “watch dog” in some way; but at least theoretically it seems interesting.
That said, I really like the ideas present in this article. It does seem like it could be an effective tool for directly communicating with consumers. That said, there is always the question of where is the invisible line where an individual will feel like they’re being spammed as opposed to being given a good deal.
Howdy! I actually just simply would like to provide a large thumbs up regarding the excellent details you have right here on this post.
Great post. Golf courses should absolutely leverage text messaging and we offer a solution catered towards courses. Chris, we actually have a feature just like you mention that let’s golfers check-in via SMS to only receive offers while on the course. It’s also a great way to notify on course players of any hazards or emergencies.
Overall mobile is a great way to drive people to your course with or without special offers. When you do give a nice discount, you won’t have to worry about someone like Groupon taking 50%.