The benefits that golf course owners and managers realize after running an effective mobile marketing campaign are many. Filling tee times after late cancellations, increasing sales in the pro shop, and catching players at just the right time with a special offer to hit a bucket of balls at the driving range are just a few of the ways course owners are using mobile marketing. But the effectiveness of each of those examples rests solely on a promise that no other advertising outlet can offer: that most, if not all, of the people you’ll reach are golfers.
Provided you conduct a smart marketing campaign when collecting cell phone numbers for your database – which a quality, reputable mobile marketing company will ensure you do – only people who play the game will be receiving your special offers, notices and golf course promotions. That fact alone makes your odds of benefiting from the text message ads more likely than were you to place an ad in the local newspaper or run a banner ad campaign online. Neither of those outlets can assure that your ad will be seen and read by people who even own a set of clubs.
Golf course owners are seeing the benefits of text message marketing in so many ways, increasing traffic on the course, in the pro shop, on the driving range, and even in the clubhouse. Once your database of cell phone numbers is built (although you will always keep adding to it), you have the luxury of getting creative with your messaging, knowing that your offers will be read by people not only in your demographic, but by people who’ve likely been to your facility. Offers can range from “Get half off your first drink at the 19th hole after your next round,” to “Late cancellation: we’ve got an open tee time at 12:30 this afternoon. Call now and save $5 on your round.” There’s no end to the golf course promotions you can dream up.
Text message marketing may not be right for every business type, but for others, it’s the perfect way to connect with clients on a level far more personal than traditional advertising. Golf course owners and managers enjoy that luxury, provided they take the time to learn how to make use of this valuable new advertising tool.
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