5 Rules for Text Message Advertising
We at TXTin realize that some of you still may feel a little hesitant or anxious to give text message advertising a try. Follow these simple rules, and make your mobile phone marketing campaign a successful one:
Always get permission first: No one likes receiving unsolicited messages. When you get your customers’ cell phone numbers, make sure they are fully aware that you will be rending them mobile phone coupons and news about your business.
Tell them how to get out: Any good text message advertising platform will allow customers to unsubscribe by texting ”STOP” to your keyword. Every message that TXTin sends is accompanied by this trailer message, but it’s important that you let them know that they can opt out at any time.
Think service first, sales later: People respond much better to service-oriented messages like appointment reminders, announcements of items being back in stock, and messages without an overt marketing message. When you do send out promotions and discounts, they are likely to respond much more quickly since they are not being bombarded.
Send messages at appropriate times of day: Use this powerful medium to your advantage. If you need to increase your customers between lunch and dinner, send a message at lunch time with a promotion that entices them to come in to your location between the hours of 2-5, for example.
Don’t abbreviate or use slang: If you want your customers to take you and your business seriously, just don’t do this.
According to Portio Research, global SMS messaging will break eight trillion by the end of this year. With an open rate above 95 percent, there is no other marketing medium as powerful. With prices as low as $25 a month, there has NEVER been a better time to “go mobile” by using TXTIn Mobile Marketing. So don’t wait, contact us today.
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