Ten of the Most Innovative QR Campaigns of 2012
QR codes are found everywhere these days—on windows and doors of your businesses, featured in signage, in direct mail and magazines, even on brand packaging. Opinions are still dramatically mixed; some people love them, while others hate them. Companies such as Starbucks, Taco Bell, and Applebees have experienced dramatic success integrating QR codes into their overall marketing campaigns. To help give you inspiration, the following is a list of the top ten QR campaigns of 2012 thus far:
Bath and Body Works: Bath & Body works sent out direct mail pieces that promoted its line of fragrance products that tied in with an in-store promotion. When consumers scanned the mobile bar code they were directed to Bath & Body Works’ Facebook page where they could engage with other fans, as well as learn more about the company’s new products
Chili’s: Chili’s has placed QR codes at more than 800 corporate-owned restaurants in the United States. The Chili’s QR code campaign aimed to promote healthier living. The mobile bar codes linked to seven new healthy Chili’s menu items. Consumers were encouraged to scan the mobile bar codes to view nutritional information and learn more about the dishes.
Coca-Cola/7-Eleven: Coca-Cola’s Powerade partnered with 7-Eleven to put QR codes the Big Gulp cups. The campaign let March Madness basketball fans view exclusive video content.Each of the four collectible cups featured a mobile bar code that linked to Powerade’s mobile site where CBS Sports Analyst, Greg Anthony hosted a brief video a featured big play.
Duane Reade: The company placed mobile bar codes on its store windows to drive social media impressions and foot traffic. The Duane Reade QR codes could clearly be seen when consumers passed the store location. Duane Reade also heavily integrated social into its mobile bar code campaign by placing Facebook, Twitter, foursquare and YouTube icons right next to the QR code.
Johnny Rockets: The international restaurant chain placed QR codes on signage throughout its locations to encourage consumers to join its Rocket e-club and receive local updates and deals. When users scanned the mobile bar code they were redirected to a mobile landing page where they could sign up to receive special offers and featured promotions. In addition to QR codes, Johnny Rockets also used text message advertising to build its database by having consumers text the keyword ROCKETS000 to the short code 99158.
KFC: In addition to running mobile ads that promoted its new Classic Pot Pie, KFC also placed QR codes that let consumers vie for a chance to win hundreds of prizes given away every hour. When users scanned the QR code they were redirected to a mobile landing page where they could enter the code featured on their soft drink cup.
Kraft: Kraft put mobile bar codes on five different cheese products and announced plans that it would place QR codes on more products in the future. When consumers scanned the QR code, they were taken to a mobile landing page where they could view a recipe about the particular cheese product.
Samuel Adams: Samuel Adams parent company Boston Beer worked with Wall Printing Co. to create interactive four-panel coasters that folded in a series of directions to reveal the different panels. A QR code was featured prominently on one of the panels and encouraged bar customers to scan it for a special offer.
Starbucks: Starbucks handed out bookmark fliers throughout its in-store locations to promote its Blonde, Medium and Dark coffee roasts. In addition to including a coupon on the bookmark flyer, there was also a mobile bar code that let consumers vote for their favorite roast and watch a video to learn more about the company’s coffee.
Taco Bell/Doritos: To promote its new Doritos Locos Tacos product, the fast food giant placed mobile bar codes on its packaging, as well as ran targeted mobile ads. Taco Bell integrated its brand and Doritos Locos Tacos at the Feed the Beat Concert Series. Those that did not attend the show could still view performances by scanning the QR codes featured on the Doritos Locos Tacos holsters, which led users to exclusive video content showcasing performances from the Hype Hotel.
QR codes, love them or hate them? Should someone else be on this list? Write in and let us know what you think!
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