TaylorMade adidas Golf (TMaG), is the perfect example of a business in the golf industry that has made use of every available opportunity to promote their products. Most recently, they have leveraged the power of mobile marketing to increase both sales, and employee efficiency.
The company approached Sponge Ltd which specializes in providing cost-effective integrated marketing solutions to its clients. The campaign designed by Sponge Ltd was basically a trade promotion aimed at providing incentives to the retail sales staff.
The campaign was targeted towards driving the sales of their golf shoes in eight European countries by motivating sales personnel. A customized mobile application was also designed to keep track of in-store sales made by each individual employee.
The application recognized the sales personnel by name and account numbers along with a built-in text messaging service. Whenever a sale was recorded by an employee, a text message would be sent out to record it. A lucky draw where sales personnel could win prizes and performance based reward systems were also part of this campaign.
The campaign was quite different from a conventional trade or consumer promotion strategy. However, it became a huge success for TaylorMade adidas Golf. Sales managers were able to keep track of sales and employee performances and at the same time, motivate them to sell more.
This was a unique idea which was able to produce better results than the usual SMS advertising campaigns. Sales figures improved drastically while the employee efficiency and productivity levels were higher than before.
Every business, not just those in the golf industry, should invest in text message advertising. Costs are low and target audiences can be reached much more effectively. Grow your businesses by attracting qualified customers and improve your ROI!
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