Stay-at-Home Moms Cashing In on the Powers of Mobile Marketing
Stay-at-home moms are building careers in mobile marketing sales.
Imagine you take a few minutes to check your email because the dishwasher’s loaded and running, the laundry’s already on spin cycle, and the baby is tucked in for a late-morning nap. One item in your inbox stands out. “You’ve been paid.”
Stay-at-home moms across the country are turning those pockets of free time in their days into extra money by capitalizing on the popularity of mobile marketing and the ease with which it can be sold. By introducing local business owners, doctors and restaurant managers to the benefits of text message advertising, full-time moms are becoming part-time mobile marketing liaisons and turning it into big-time cash.
Consider the many business owners to whom many stay-at-home moms already speak on a regular basis. They chat with the man who owns the farm market every time they shop. Maybe their neighbor owns a bowling alley. And after working out every Saturday morning for the past year, they’ve gotten to know the manager at the health club on a first-name basis. All of those business people, and the many others with whom women interact on a regular basis, can benefit from the powers of mobile marketing. And since stay-at-home moms have already developed a personal connection with them, a great opportunity exists to turn those existing relationships into a lucrative career on the side.
With that relationship formed, work-at-home moms need only understand the powers of mobile advertising. How does text message advertising work? Why does it work? And what is SMS marketing?
It’s simple: it works because text messages, more than any other communication vehicle, reach their intended targets. As more and more people communicate by text message, business owners have begun to realize the benefits. But too many business owners haven’t recognized the potential, which is where stay-at-home moms come in. By serving as the conduit between the local business community and TXTin Mobile Marketing’s powerful platform, moms can fill those gaps in their days by selling mobile marketing and generating extra income.
Mobile marketing, text message advertising, and SMS marketing are interchangeably used names for how businesses use this powerful, popular communication tool. Business owners have embraced it because it puts their advertising message in the hands of potential customers, all of whom have opted to receive the messages. And because text messages are sent and received almost instantly, business owners have the ability to speak to customers in a way that traditional advertising mediums don’t provide.
But in order to take advantage of it, business owners must recognize its potential. And that’s where work-at-home moms have an opportunity.
The kids are at school. There are chores to do and errands to run. But that trip to the market can lead to more than just that week’s groceries. It might land a sale.
Have you had success selling text message advertising? Tell our readers how they can turn those pockets of time during the day into a lucrative career in sales.
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I never actually thought about selling text message advertising to local businesses. From what I gather, it does seem like a little job niche that a stay-at-home mom could really get into if they were interested enough. Learning the basics of why text message marketing is useful is pretty simple in and of itself, though of course actually landing a sale and being able to effectively implement something like this would, indeed, be a bit more difficult. While some larger local businesses could definitely benefit, I am not sure that every business would be down because most of the shoppers may not be technologically savvy. For example, at a produce market you are not likely going to find a bunch of young people who are fully equipped with the latest cell phones and who are technologically savvy. I don’t think that would the the best place to implement this. On the other hand, a place like a bowling alley could definitely benefit if they play their cards right. They could send out messages offering special discounts to those people who receive the messages. The benefit to a company like that would be astounding, especially considering bowling alleys have taken a big hit of late. Very interesting stuff none the less!