Starbucks Mobile Sales Deliver Eye-Opening Text Message Statistics
Starbucks has conducted 26 million mobile transactions since launching its app.
Of all the numbers that support the power of mobile text marketing, the latest come from coffee giant Starbucks, one of the retail pioneers in mobile advertising.
Recent reports show that one in four Starbucks transactions is now executed via a Starbucks card, and a fair number of those are monetized via mobile. In fact, it was less than a year ago that Starbucks launched an app that accepts mobile payments, and since then the caffeine king has shown 26 million such transactions.
These telling statistics were presented to emphasize that 2011 was in “the year of mobile,” for Starbucks specifically, but for retailers in general. The company saw $110 million reloaded to customers’ Starbucks cards via mobile, a fair chunk of the $2.4 billion in total card action for the year.
The high response is attributed largely to the convenience of mobile, a mantra that repeats itself as retailers consider the benefits of campaign initiatives such as text message advertising, mobile websites and apps.
Twenty-six million mobile transactions? The year of mobile, indeed.
Read more about Starbucks’ mobile success on LinkedIn. Do you think 2011 was ‘the year of mobile’? Tell us how on our message board.
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