When it comes to reaching loyal customers, Starbucks knows that text message marketing is the smartest place to put their advertising dollars. Earlier this year, the company ramped up its mobile strategy and encouraged consumers to sign up for its My Starbucks Rewards program via an in-store call to action. Now, they are combining the power of text message advertising with a strong loyalty program.
Starbucks is letting coffee lovers know about its upcoming Frappuccino Happy Hour via an SMS initiative that sends out daily reminders to consumers. Starbucks sent out an email blast to its My Starbucks Rewards consumers earlier this week. The email included an SMS call to action.
This is exactly what every business should be doing. Although email marketing can be beneficial, nothing touches the effectiveness of sms marketing. Using an established email contact database to build up your mobile opt-ins is one of the best ways to reach the people who are already interested in hearing from you.
Want to learn more about how to create your own mobile loyalty program and opt in campaign? Email or call us here at TXTin, and we’ll be happy to talk you through it. You have nothing to lose, and so many satisfied customers to gain!