Do Smart Advertisers Play to the Smartphone Crowd?
Text messaging remains an important part of any mobile marketing campaign.
Nielsen recently reported that four in 10 cellphones in the United States are smartphones, and that number continues to grow.
But if you’re considering a text message advertising campaign, here’s another way to look at that statistic: six in 10 cellphones are NOT smartphones.
To make sure customers and potential customers are able to view your mobile marketing messages, it remains safest to rely on the simplicity of standard SMS marketing messages. Eye-catching graphics and explosive videos are great, and certainly play a role in many effective mobile marketing campaigns. But much of their impact is lost on consumers who simply don’t have the tools to receive them.
Standard text messages, on the other hand, are accommodated by better than 90 percent of cellphones in the U.S., and every message is opened within minutes of being received.
In an age when video screens are seemingly everywhere and graphics are plastered wherever an eye or a camera lens might aim, the simplicity of text message advertising remains an effective, and important, part of any mobile marketing campaign. As critical as the text messages an advertiser sends – perhaps even more important – are the means by which an advertiser collects a database of numbers. Ensuring that future messages reach a receptive audience of likely buyers is the goal. Business owners, particularly owners of small, local businesses, must employ the right strategy in luring consumers to opt in.
How business owners engage consumers once they have opted in is a decision all advertisers have to make. Look around and see the kinds of phones your customers are using, but keep this mind: If you convince 500 people to join your mobile club, on average about 200 of them likely own a smartphone. The other 300 do not.
Thoughts on the smartphone revolution as it pertains to mobile marketing? Share them on our message board.
Related posts:
- As Mobile Evolves, What’s In Store For SMS Marketing in 2012?
- Keyword Tips to Drive a Successful Mobile Text Marketing Campaign
- Mix Business With Pleasure; Make Mobile Advertising Campaigns Fun
- Add some mobile muscle to your health club marketing campaign
- Toy Retailers Lean On Mobile Text Marketing to Push Holiday Sales
