How To Do Digital Luxury
Alex Charlton, Director, Essential Research and Beth Uyenco, Director of Research, Microsoft Digital Advertising Solutions argue, in this exclusive blog article, that luxury consumers are ready for marketing 2.0 and explores how luxury brands can establish a credible presence online. “For consumer brands the internet has become a given; a pillar of brand strategy. Brands have found a way to harness digital media and emerged leaner, more dynamic and with greater relevance to a vast new audienc
Original post by sms - Google News
