TaylorMade adidas Golf (TMaG), is the perfect example of a business in the golf industry that has made use of every available opportunity to promote their products. Most recently, they have leveraged the power of mobile marketing to increase both sales, and employee efficiency.
mobile phone coupons have gained popularity as they tend to bridge the gap between physical retailing and online buying. Research conducted by Juniper Research reveals that mobile phone coupon programs will dominate the market as the redemption rates will reach 8% by 2016. This means that by the end of 2016, businesses will be able to maximize their profitability by offering their products and services to 600 million mobile phone users through these coupons worldwide.
When it comes to reaching loyal customers, Starbucks knows that text message advertising is the smartest place to put their advertising dollars. Earlier this year, the company ramped up its mobile strategy and encouraged consumers to sign up for its My Starbucks Rewards program via an in-store call to action. Now, they are combining the power of text message marketing with a strong loyalty program.
QR codes are found everywhere these days—on windows and doors of your businesses, featured in signage, in direct mail and magazines, even on brand packaging. Opinions are still dramatically mixed; some people love them, while others hate them. Companies such as Starbucks, Taco Bell, and Applebees have experienced dramatic success integrating QR codes into their overall marketing campaigns.
For the next 3 weeks, TXTin Mobile Marketing is giving away paid subscriptions for a full 3 months to the first 3 people who respond to this blog post. That’s right, we are giving away our TXTin Plus packages–valued at $75/month for free ($225 total value)! In addition, you will have the benefit of our knowledge and experience in mobile marketing.Your success will be our number one goal!
It is a well reported and often quoted statistic that mobile coupons have an average redemption rate of 10-20%. Add another layer to your marketing efforts by integrating mobile marketing, and you are guaranteed to increase its effectiveness.
A banner advertisement on your home page lets you promote your text message advertising campaign for free, without the restrictions of size or placement. When you couple this with an online sign up page, you are guaranteed to drastically increase your contact database.
Depending on the nature of your business, you may already use a database of email addresses to communicate with clients on a weekly, monthly or periodic basis. If you do, that’s great. Now maximize the potential of that database by encouraging recipients to stay in touch with you via text message advertising.
Every smart business owner knows that in order to stay ahead of, or at least keep up with, their competition, a social media presence is a MUST. From the people who “like” your company on Facebook to those who “follow” you on Twitter, chances are you’ve already got an online following. The question is, what are you doing to capitalize on it? In today’s installment of The 5 Easy Ways to Integrate Text Message Marketing, we cover the powerful combination of mobile marketing and social media.
A well managed mobile marketing campaign will add to your bottom line without adding numerous promotional expenses to the list of financial obligations your company already faces. When you make the following list of five low-cost places to promote your text message marketing campaign part of your strategy, you will build the foundation you need to make your campaign a successful one.
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Groupon has been the leader in daily discounts, and now they are crushing it with mobile coupons as well. One restaurant recently sold 70,000 hamburgers in just 72 hours. That’s right, you read that correctly. That is the power of mobile coupons!
According to Portio Research, global SMS messaging will break eight trillion by the end of this year. With an open rate above 95 percent, there is no other marketing medium as powerful. Follow these simple rules
Mobile E Cards are a fun and powerful way to show your customers that you appreciate their loyalty like no other medium available. Our platform makes it possible for you to send birthday wishes, holiday greetings or any other note, helping you further your relationship with particular clients while positively branding your business.
Mobile coupons combine new-age, smartphone technology with the age-old desire of consumers to save money.
Text message advertising requires promotion because text ads aren’t sent out to anybody with a cellphone. They’re only sent out to people who request them.
Traditional ads talk TO potential customers; text message advertising is so effective, in part, because it is a participation media that lets business owners talk WITH potential customers.
In an age when video screens are seemingly everywhere and graphics are plastered wherever an eye or a camera lens might aim, the simplicity of text message advertising remains an effective, and important, part of any mobile marketing campaign.
As the 2012 Presidential Election begins, industry experts predict that mobile initiatives such as mobile voting will play an important role in helping candidates stay connected with voters.
The ability to communicate with clients on a personal level via SMS and shared short code remains an important factor in the mobile movement.
Advertisers can conduct an SMS campaign by sending a mass text message from a computer.
Effective marketing can take many different forms, as dictated by the trends, social culture and technology of the time. The time in which you conduct your business, and your marketing, is that of social media & mobile technology.
A smart mobile marketing company can get you in the good graces of your customers by offering them a simple and efficient way of communicating with you through SMS mobile marketing.
Recent reports show that one in four Starbucks transactions is now executed via a Starbucks card, and a fair number of those are monetized via mobile.
Despite becoming efficient and effective business tools, mobile phones to a majority of the consumers who use them remain a source of entertainment. For that reason, experts agree that business owners who are launching mobile-based campaigns should keep in mind the importance of making the experience a fun one for users.
When writing a mobile text marketing message, it’s important to put the most salient point of your message at the top where recipients are sure to read it.
During the shopping rush of Black Friday 2011, retailers relied more heavily on mobile text marketing capabilities than ever before.
The fuel that powers a mobile marketing campaign is the opt-in responses it generates, and to generate as many as possible, it’s important to market the right opt-in keyword.
As the run-up to the holiday shopping season picks up speed, more and more retailers are using the powers of mobile text marketing to help propel holiday sales.
Stay-at-home moms across the country are turning those pockets of free time in their days into extra money by capitalizing on the popularity of mobile marketing and the ease with which it can be sold.
With the recent passing of Apple CEO Steve Jobs, retailers of all products and services would be wise to understand his valuable lessons in marketing.
Self magazine demonstrates how health and fitness club owners can use SMS marketing to engage with potential customers on a more personal level.
In order to run any successful marketing campaign, it is important to know who to target, and who is most likely to respond to your offer. Recently, some of our colleagues ran a study of the demographics behind who is opting in to SMS Marketing campaigns. It may surprise you to know that on average, 44% of Americans have already opted in to an SMS Marketing campaign.
QR codes can be an effective part of your SMS marketing campaign, if you use them wisely. Starbucks – and other retailers such as JCPenney, Coca Cola, and Allure Magazine – have utilized QR codes to great impact. How can you get similar results?
Daily deal websites are now popping up in every major US city. Websites such as Groupon, Screamin Daily Deals, and Living Social just to name a few can lead to a tremendous increase in revenue for local businesses that choose to pair with them. What can possibly be the downside to that? Most often, the people using these deals only do so BECAUSE of the fabulous deal, and do not turn in to repeat customers. Enter marketing by SMS.
We at TXTin take the regulations regarding text messages very seriously, and continually strive to educate our customers. Anyone engaging in a mobile marketing campaign needs to ensure that they are fully aware of the guidelines set forth by the MMA (Mobile Marketing Association). Violation can results in a fine of $500 per text from the FCC.
Local advertisers looking to stay in front of their consumers’ changing demands have already jumped on the fast-moving mobile marketing train. But not every campaign is a smashing success. Retailers savvy enough to implement a well-planned campaign have reaped the greatest benefits.
Mobile has the ability to have tremendous impact on mobile commerce, especially if properly implemented. Mobile Marketing enables you to have a much more personal communication with your customers, because they feel that the message is coming to them one on one. Text messaging statistics show that consumers have already embraced text messaging on a personal level, it’s only natural that it extends to their favorite businesses. It’s all about incorporating mobile into your overall marketing strategy.
A fitness marketing campaign relies on a number of factors to be successful, including a clever idea, enticing special offers and timing.
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As consumers lean more and more on cellphones and text messaging as a primary means of communicating, agents are learning that any real estate marketing campaign must include a text messaging program.
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Read how retailers large and small used text message advertising in 2011 to fuel remarkably effective mobile marketing campaigns.
Chick-fil-A was one restaurant that jumped on the text message marketing bandwagon early. Believe it or not, this chain has been doing it since 2009. Restaurants, like many businesses, are able to promote their text message campaigns for little to no money.
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As consumers become more and more accepting – even demanding – of receiving advertising via their cell phones, business owners who are promoting an exclusive event are jumping in line to realize the benefits.
Advertisers would be wise to take all precautions to ensure their text message marketing campaign doesn’t violate Mobile Marketing Association guidelines concerning spam.
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